Annual Report 2021

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HUGO BOSS AG is the parent company of HUGO BOSS Group

Operational performance driven by service agreements with subsidiaries

Statements regarding risks, opportunities, and outlook for HUGO BOSS Group also apply to HUGO BOSS AG

HUGO BOSS AG is the parent company of HUGO BOSS Group. Its annual financial statements are prepared in accordance with the rules set out in the HGB [“Handelsgesetzbuch”: German Commercial Code]. In addition to the operating business, the results of HUGO BOSS AG are predominately shaped by the management of the central functions. Material items in this regard are the allocation of costs for services rendered to Group companies and the investment income resulting from its holding function. Due to its close relationships with the Group companies and its relevance for the Group, the expectations for HUGO BOSS AG are largely reflected in the Group’s outlook. In addition, business performance of HUGO BOSS AG is, to a large degree, also subject to the same risks and opportunities as those applicable to the Group. Therefore, statements with regard to the Group’s outlook as well as within the Group’s Report on Risks and Opportunities also apply to HUGO BOSS AG. Outlook, Report on Risks and Opportunities

Earnings development

Income statement HUGO BOSS AG (in EUR million)

 

 

2021

 

In % of sales

 

2020

 

In % of sales

 

Change in %

Sales

 

1,301

 

100.0

 

894

 

100.0

 

46

Cost of sales

 

(870)

 

(66.9)

 

(720)

 

(80.5)

 

21

Gross profit

 

431

 

33.1

 

174

 

19.5

 

>100

Distribution expenses

 

(263)

 

(20.2)

 

(212)

 

(23.7)

 

24

General administrative expenses

 

(104)

 

(8.0)

 

(93)

 

(10.4)

 

12

Other operating income

 

54

 

4.1

 

40

 

4.4

 

35

Other operating expenses

 

(52)

 

(4.0)

 

(66)

 

(7.4)

 

(21)

Operating profit

 

65

 

5.0

 

(157)

 

(17.6)

 

>100

Income from investments in affiliated companies

 

84

 

6.5

 

41

 

4.6

 

(34)

Net interest income/expenses

 

(17)

 

(1.3)

 

(13)

 

(1.5)

 

(31)

Depreciation of financial assets and securities held as current assets

 

(16)

 

(1.2)

 

(17)

 

(1.9)

 

7

Taxes on income and other taxes

 

(19)

 

(1.5)

 

(6)

 

(0.7)

 

< (100)

Net income

 

96

 

7.4

 

(153)

 

(17.1)

 

>100

Transfer to (–)/from (+) other revenue reserves

 

(48)

 

(3.7)

 

0

 

0.0

 

n/a

Accumulated income previous year

 

36

 

2.8

 

191

 

21.3

 

(81)

Unappropriated income

 

84

 

6.4

 

38

 

4.3

 

>100

Sales of HUGO BOSS AG primarily comprise the retail, wholesale and digital sales generated in Germany and Austria as well as intercompany sales with its international subsidiaries.

Sales by region (in EUR million)

 

 

2021

 

In % of sales

 

2020

 

In % of sales

 

Change in %

Europe

 

1,029

 

79

 

755

 

84

 

36

Americas

 

138

 

11

 

44

 

5

 

>100

Asia/Pacific

 

134

 

10

 

95

 

11

 

40

Total

 

1,301

 

100

 

894

 

100

 

46

The significant business recovery of HUGO BOSS in fiscal year 2021 also had a noticeably positive impact on HUGO BOSS AG. For the full year, sales of HUGO BOSS AG in Europe and Asia/Pacific posted significant double-digit growth, and even tripled in the Americas. At EUR 360 million, sales generated by HUGO BOSS AG in Germany were 30% above the prior-year level (2020: EUR 276 million).

Sales by brand (in EUR million)

 

 

2021

 

In % of sales

 

2020

 

In % of sales

 

Change in %

BOSS

 

876

 

67

 

572

 

64

 

53

HUGO

 

218

 

17

 

167

 

19

 

30

Other services

 

207

 

16

 

155

 

17

 

34

Total

 

1,301

 

100

 

894

 

100

 

46

While both brands, BOSS and HUGO, posted significant double-digit sales growth, the Company also recorded an increase in sales from other services. This was due to higher intercompany charges passed on to subsidiaries, in particular related to service, IT, and marketing.

At 33.1%, the gross margin was well above the prior-year level (2020: 19.5%). This development mainly reflects non-recurring negative inventory valuation effects in the prior-year period, which more than compensated for an increase in sourcing costs. The latter is primarily related to pandemic-related shortages in global production and logistics capacities and the related increase in material, production, and freight costs. The increase in distribution expenses mainly reflects higher logistics costs and license fees as well as an increase in marketing investments. General administration expenses also grew as compared to the prior year, mainly due to higher personnel expenses in light of the positive business performance. The increase in other operating income compared to the prior year was largely due to higher income from charging costs and services to affiliated companies as well as government grants in light of the pandemic. Other operating expenses were below the prior-year level and mainly included research and development costs as well as allowances for doubtful accounts and exchange rate effects.

At EUR 84 million, the income from investments in affiliated companies in 2021 was higher than in the prior year (2020: EUR 41 million). The income from affiliates primarily reflects the annual profits of HUGO BOSS Trade Mark Management GmbH & Co. KG, which are credited to the loan account of its limited partner HUGO BOSS AG in accordance with company regulations, as well as the dividend payments of HUGO BOSS Textile Industry Ltd.

Net assets and financial position

Property, plant and equipment, and intangible assets declined by 3% compared to the prior year totaling EUR 944 million (December 31, 2020: EUR 974 million), mainly reflecting lower investment activity compared to pre-pandemic levels.

Trade net working capital (in EUR million)

 

 

2021

 

2020

 

Change in %

Inventories

 

188

 

176

 

7

Trade receivables

 

30

 

12

 

>100

Trade payables

 

170

 

99

 

72

Trade net working capital

 

48

 

89

 

(46)

The increase in inventories mainly reflects a higher level of finished goods to support the acceleration in sales momentum over the course of the year. HUGO BOSS AG is a supplier for the Group’s global distribution companies. As a result of the significant recovery in the wholesale business in Germany and Austria in fiscal year 2021, trade receivables of HUGO BOSS AG at the end of the year also significantly exceeded the prior-year level. The Company also recorded a noticeable increase in trade payables, primarily resulting from increased utilization of the supplier financing program that HUGO BOSS successfully established in 2020. Overall, at year-end, trade net working capital (TNWC) of HUGO BOSS AG was thus significantly below the prior-year level.

At EUR 59 million, receivables from affiliated companies at the end of fiscal year 2021 were slightly above the prior-year level (December 31, 2020: EUR 51 million). Liabilities to affiliated companies decreased to EUR 331 million, mainly due to lower transfer pricing adjustments on deliveries of goods compared to the prior year (December 31, 2020: EUR 440 million). Provisions increased to EUR 151 million at the end of the year (December 31, 2020: EUR 141 million). At EUR 70 million, liabilities to credit institutions at year-end were below the prior-year level (December 31, 2020: EUR 83 million).

As of December 31, 2021, cash and cash equivalents, defined as the total of cash on hand and bank balances, amounted to EUR 24 million (December 31, 2020: EUR 1 million). The increase mainly reflects the higher cash flow from operating activities compared to the prior year. The latter particularly benefited from the positive business performance in 2021 as well as the improvements in trade net working capital.