Geschäftsbericht 2021

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Ergebnisse

Zum Inhalt
New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  Boss New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New  New 

New Boss New Boss

Video ansehen

Daniel Grieder

Vorstandsvorsitzender von HUGO BOSS

Daniel Grieder ist seit Juni 2021 der neue Vorstandsvorsitzende von HUGO BOSS.
„Ich bin fest davon überzeugt, dass HUGO BOSS mit seinen starken Marken, seinem diversifizierten Geschäftsmodell und seinen hochmotivierten Teams sein Potenzial in den kommenden Jahren voll ausschöpfen wird.“

Brief des Vorstandsvorsitzenden
Daniel Grieder, Vorstandsvorsitzender – Cutout (Foto)
Daniel Grieder, Vorstandsvorsitzender – Hintergrund (Foto)
New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision New Vision

New Vision  Vision  Vision  Vision  Vision 

Die weltweit
führende
technologie-
gesteuerte Mode­plattform
im Premium-
bereich
zu sein

New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission New Mission

New Mission  Mission  Mission  Mission  Mission 

We love
fashion, we change
fashion

New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition New Ambition

New Ambition  Ambition  Ambition  Ambition  Ambition 

Eine der
100
weltweit führenden
Marken
zu sein

New Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy Strategy

New Stra
tegy New Stra
tegy

Claim 5 Strategie

Mit unserer Wachstumsstrategie „CLAIM 5“ werden wir die Relevanz von BOSS und HUGO wesentlich erhöhen und so unser Umsatzwachstum deutlich beschleunigen.

Mehr zu unserer Strategie
Homepage – Khaby Lame (Foto)
Homepage – Khaby Lame (Foto)

New Goals

UMSATZVERDOPPELUNG UMSATZVERDOPPELUNG UMSATZVERDOPPELUNG UMSATZVERDOPPELUNG UMSATZVERDOPPELUNG
New Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories Stories

  • New
    Branding

    Die Steigerung der Markenrelevanz hat bei „CLAIM 5“ oberste Priorität. Daher haben wir eine neue Marken­strategie zur Erneuerung des Markenauftritts von BOSS und HUGO etabliert und zwei starbesetzte globale Kampagnen gestartet.

    Mehr erfahren

  • New
    Digital

    Die Digitalisierung wird der Schlüssel zu unserem Erfolg sein, denn der Kunde möchte heute in erster Linie online abgeholt werden. Indem wir Daten nutzbar machen, werden wir das Kunden­erlebnis deutlich verbessern.

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  • New
    Materials

    Nachhaltigkeit steht im Zentrum all unserer Initiativen. Wir streben nach erstklassigen Lösungen, mit denen wir messbaren Mehrwert für die Umwelt schaffen. So wollen wir als Unternehmen Kliman­eutralität erreichen und ein durchgängiges Kreislauf­modell etablieren.

    Mehr erfahren

  • New
    Spirit

    Unser Unternehmer­geist, unser Teamspirit und die große Leidenschaft unserer mehr als 14.000 Mitarbeiterinnen und Mitarbeiter sind der Schlüssel zur erfolgreichen Umsetzung von „CLAIM 5“.

    Mehr erfahren